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PERCEPTION TO CHANGE Y
The novel is finished! Seeds in the Concrete will soon grace bookshelves all over the country. This masterpiece is a lyric-like tale, covered with beautiful original art to represent its rejuvenating story. This Brooklyn based story has elements of romance, redemption, crime, and most importantly there are ideas that can change one’s life.
The 12 song album Seeds in the Concrete was written by L. Joevon to compliment the novel. It features a ton of various new artists and producers like Inkz da Artist, Yemi Marie, Rick Hertz & Evolution Camp and more. Each song on the album is in relation to the chapters of the book and the feel of each art piece. Read more about the album on our site!
The Seeds in the Concrete ensemble will also have a 12 episode series based on the novel. It will air on the SITC app and website. Not only will there be a series, there will be documentaries, motivational videos, and 12 music videos to support the theme and content of SITC. Most of the visual work will be filmed with 360 degree cameras to give the readers and fans the ultimate virtual reality experience.
Nov 20 2016
I was speaking with a colleague the other day about life, career, race, religion and politics, you know all that good stuff. We reminded each other how far both have come since our humble beginnings, both being born in the 50s and both on the east coast. We recognized that although we weren’t a direct victim of Jim Crow and the blatant racism of the south, we were born into a marginalized society that was separate and unequal, some would argue separate and greater but I’ll leave that discussion for another time.
My parents didn’t receive a education that allowed them to compete on a meritocracy level in the society and the African Americans that did were still denied opportunities and were regulated to school teachers and other public service careers that made them the elite of the race, Dubois talented tenth. So for me and my siblings, we were the first generation to participate in an economy after the civil rights act and the era of affirmative action. Our experience and our views were analogous to immigrants although we had unique challenges coming from tattered homes due to the effects of racism and Jim Crow and simply entering careers absent of mentors and professional networks.
Being hired by IBM at nineteen and entering Bell Labs at twenty-three presented many of the cultural challenges faced by people migrating from foreign lands. My ten year tenure at Bell Labs exposed me to technology and engineers from every part of the world. A transformational effect from the urban environment that birthed me and my humble family beginnings.
Being a hired gun consultant for over ten years at the prestigious Bell Labs can swell your ego a bit and that was the exact prescription required to innovate and lead technical teams in a white mans technical world of the 80s and 90s.
Taking a technical assignment at Toshiba’s Advanced Research Laboratory in Princeton NJ in the early nineties gave me the Bell Labs effect in a small quaint lab located on the beautiful Carnigie Center campus on Route 1 in Princeton just a mile away from RCA Sarnoff Labs the premier video research laboratory where HDTV was invented.
What a challenging project and this time it’s not just pure research or products that may not see the light of day or which can afford to do poorly in the marketplace. This project was a joint venture between Toshiba and Time Warner competing against Sony and MGM for dominance in the new Digital Video Disc i.e. DVD that received press in the NY times and Wall Street Journal.
The ten of us that resided in het lab came from every corner of the earth including Iran, India, China, Russia, White American and me the African American Muslim, a minority within a minority who was responsible to lead the software effort and coordinate
activities between Princeton and Japan who specialized in HW development.
Lots of long hours, many trips to Japan and finally integrating the product into the Warner Post Production house in LA proved to be a success beyond imagination to the extent the team was awarded a Technical Emmy for best DVD Pre-Mastering Studio
and many of the original titles from Warner were converted to DVD utilizing Toshiba’s
Just when you think you can get no higher, one of the video compressionist and I started a company to leverage our knowledge of DVD processing and video compression in general to the burgeoning industry and clients like Microsoft, Comcast, Sony and HBO. We were flying high although we had our challenges like any other startup. We ran the company for four years till we broke up based on some interference that benefited neither of the founders. I’ll save that story for another time.
I never moved out of my neighborhood and my children were raised in a working class neighborhood in Philadelphia, so exposing my community to my work and the opportunities that existed in technology was always a big part of my WHY.
I personally witnessed all the horrors of the 80s and 90s that rained down on my community, crack epidemic deteriorating school system and a huge sense of hopelessness. Losing a brother, nephew and niece to drugs and violence provided war stripes in the struggle in urban blight.
Despite this 40 year history where one should be celebrating his ability to survive, thrive and equally delighted in his children’s pursuits as an aspiring writer/entrepreneur, media and web designer, math major teaching middle and high school students while in her 20s, and a HR exec for the fifth largest school district in the nation. Hopefully I got a few things right cause mistakes were made along the journey.
Somehow I feel a renewed dedication to get back in the entrepreneurial race, but more importantly to utilize my experience and network to help ascend my children and their generation to win against the odds, cause yes the game is rigged but it never denied us victories in the past and I’m faithfully confident the future is bright for us immigrants although we’ve been here for centuries.