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PERCEPTION TO CHANGE Y
The novel is finished! Seeds in the Concrete will soon grace bookshelves all over the country. This masterpiece is a lyric-like tale, covered with beautiful original art to represent its rejuvenating story. This Brooklyn based story has elements of romance, redemption, crime, and most importantly there are ideas that can change one’s life.
The 12 song album Seeds in the Concrete was written by L. Joevon to compliment the novel. It features a ton of various new artists and producers like Inkz da Artist, Yemi Marie, Rick Hertz & Evolution Camp and more. Each song on the album is in relation to the chapters of the book and the feel of each art piece. Read more about the album on our site!
The Seeds in the Concrete ensemble will also have a 12 episode series based on the novel. It will air on the SITC app and website. Not only will there be a series, there will be documentaries, motivational videos, and 12 music videos to support the theme and content of SITC. Most of the visual work will be filmed with 360 degree cameras to give the readers and fans the ultimate virtual reality experience.
Jul 21 2016
Q: So who is L. Joevon? Tell us a little bit about yourself and what made you write Seeds in the Concrete?
L. Joevon: I was born and raised in Brooklyn, New York and just like every New York youth, I experienced the pressure of succeeding and establishing notoriety especially in the streets. When I landed in solitary confinement I started to write Seeds in the Concrete. I just remembered all the advice and wisdom I had received from others, and it just powered me up to write. I also wanted to share this empowerment with others and let them know if you change your perception you can change your reality, and through that you set yourself up to see your visions come true.
Q: Why do you wear a mask? Are you trying to hide from the limelight?
L. Joevon: Actually what the mask represents is a block in perception. A lot of people think getting into the entertainment industry is about fame or something like that but the reason I went into it is because I want to empower people to do the same thing. With my face being covered it’s really making people question and wonder more; they start to think ‘oh who’s that’ when in reality the person under the mask is them. That person is the Mr. and Mrs.customer who works and struggles like everyone else, and this whole project is going to
help people get out of that cycle.
Q: L. Should we be expecting more work from you?
L. Joevon: Currently, I’m working on establishing a virtual environment where people can get motivated and share their own work. I will be writing more in the future and the most I can say is look out for it!