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PERCEPTION TO CHANGE Y
The novel is finished! Seeds in the Concrete will soon grace bookshelves all over the country. This masterpiece is a lyric-like tale, covered with beautiful original art to represent its rejuvenating story. This Brooklyn based story has elements of romance, redemption, crime, and most importantly there are ideas that can change one’s life.
The 12 song album Seeds in the Concrete was written by L. Joevon to compliment the novel. It features a ton of various new artists and producers like Inkz da Artist, Yemi Marie, Rick Hertz & Evolution Camp and more. Each song on the album is in relation to the chapters of the book and the feel of each art piece. Read more about the album on our site!
The Seeds in the Concrete ensemble will also have a 12 episode series based on the novel. It will air on the SITC app and website. Not only will there be a series, there will be documentaries, motivational videos, and 12 music videos to support the theme and content of SITC. Most of the visual work will be filmed with 360 degree cameras to give the readers and fans the ultimate virtual reality experience.
Jul 21 2016
Seeds in the Concrete is a multidimensional mobile platform created for the release of the literary work
of L. Joevon. The project is rooted in the novel, Seeds in the Concrete, and has evolved into an immersive experience that pushes the boundaries of the traditional novel reading process through new media.
The platform is a mobile app that exhibits L. Joevon’s work as a cross-disciplinary creative wherein the interactive e-book format of his novel is available for consumption. The app features an original album produced and recorded by the author which corresponds to the storyline of the novel, in addition to a virtual reality feature showcasing the studio recording process of the twelve-track album.
The platform is projected to expand as the project unfolds to exhibit interactive music visuals/short
films per soundtrack, as well as additional documentary features highlighting the production of the
visuals. The climax of the project, however, is the anticipated release of a twelve-part made-for-tv
mini-series and/or full-feature film expressing L. Joevon’s message on a mass media scale.
SITC NOVEL SYNOPSIS
In seeing that the novel, Seeds in the Concrete, is the crux of the immersive mobile platform and the
driving force behind Joevon’s desire to elevate and empower his readers, a brief synopsis is below
while an extended synopsis is available on the SITC website.
“This is a story to inspire people to never be something they are not, but become everything they can.” - L. Joevon
Described by the author as a story of redemptive love, Seeds in the Concrete is a dramatic semiautobiographical
narrative of a young writer named Lance living in the Marcus Garvey Projects in Brooklyn. Half-black, half-Italian, Lance struggles with the shadows of his youth, namely having never met his father, which has ultimately informed his identity and his perception of heterosexual romantic
Known to desire and objectify women in a superficial manner, Lance aligns with the opposite sex
based off of feminine allure and sexual gratification. Having spent a series of Sundays at Barnes and
Noble composing hip-hop lyrics and other writings, he encounters the woman that possesses the
power to incite reformation within him, Ayana. A Barnes and Noble employee, Ayana exudes radiance
and perpetuates an elevated state of mind despite her upbringing in foster care. A relationship ensues
and she becomes the eventual mother of Lance’s first child.
“Yeah… I was plotting on you. But I began writing it after you crossed my path after the day you
kicked me out of the bookstore. You just said “hello” with a smile that wore red candy and kept
walking.” I felt warmer as the conversation grew.”
Feeling economically repressed despite his honest desire to succeed, Lance succumbs to a duality
within. Determined to transform into the father that he did not have, Lance balances the concealment
of his gang-related activities with his allegiance to the improvement of himself and his family. Ultimately
imprisoned for his choices, he is faced with a reformation of self. It is through his experience that he
must reevaluate his psyche to emerge from the socio-economic and racial chains that have confined
him and his community.
Seeds In The Concrete is getting ready to launch! You can preorder our book now. Sign up to get exclusive access to the music and virtual reality experience.